Ideas to Help Your Business Display Sunglasses at the Point of Purchase

Imagine yourself in line at your favorite grocery store. When you look around, you see a variety of products being offered to you: gum, candy, magazines, etc. These low-price items are always placed near the cashier because the grocery store knows you will have free time to consider buying them while waiting. The longer you wait and the cheaper the product, the higher chance there is of you deciding to add it to the rest of your groceries. This is a retail strategy known as Point-of-Purchase (POP) displays, and is an effective way to display sunglasses.There are many different ways to display sunglasses, but POP promotion requires different models than you would usually imagine. One of the most common methods is counter top eyewear holders. These models allow a customer to view products more quickly than most because of their size and location. Placing them on the counter top near the register puts them in the direct eye-line of those waiting, which makes sure that the customer is aware of them and will at least consider the products being offered. If you want to effectively display sunglasses in a POP case, simplicity and ease of use will help your chances of making an additional sale.Display sunglasses in a case, rack or holder that allows a customer to quickly view all of their options. Time is of the essence, so you may choose a model that holds all of the sunglasses on one side, directly facing the customer. These displays are even more effective when given a unique design, including the shape, material, and colors. Another option would be to offer a selection of merchandise on a rotating display, allowing someone to browse through even more sunglasses in a short time frame. However, it is important to not over-stock these cases since the customer could become overwhelmed by the selection. Also, a mirror should always be placed on the case or near it when you display sunglasses. This lets them see how they look without searching for another mirror.An effective way to display sunglasses in your store is the use Point-of-Purchase (POP) models, which allow you to promote your eyewear to customers quickly and effectively. Anyone who approaches the POP will be aware and curious of the selection you have conveniently provided for them. Choosing the right style of display for your business can make a POP display really stand out, so make sure you check out all of your options.

Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing

Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.

One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.

Business Loans In Canada

Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.

1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general

2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing

3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company

Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!

A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!

When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.

How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.

Three basics always emerge when it comes to your search for the right business capital and financing.

1. The amount of financing you need

2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders

3. How the financing is structured to be manageable with your day to day operations

What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business

Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:

A/R Financing / Factoring / Confidential Receivable Finance

Inventory finance / floor planning / retail inventory

Working Capital term loans

Unsecured cash flow loans

Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.

Royalty finance

Asset based non bank business lines of credit

Tax credit financing (SR&ED bridge loans)

Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.

Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.

If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.

Stan has had a successful career with some of the world’s largest and most successful corporations.

His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.

The Three P’s of Project Management

Project Managers are People Managers. Many of us have heard this over the years, but is that it? Are we nothing more than people managers? I will agree that we are responsible for managing people and that this is a portion of the PM (Project Manager) role. I ask that we take a moment to look at a couple of facts. Many PM’s get certification from the PMI (Project Management Institute) which is ISO (International Organization for Standardization) recognized certification. Additionally, one could also receive a Masters Degree in Project Management. With that in mind, are PM’s really nothing more than people managers? Is there really a perception that PM’s do nothing more than manage people? Is people management the most important function of a PM?In this article I want to present the three P’s of project management. The three P’s are to take into account the elements and structure of project management. As most of us know, there are five project management process groups and nine knowledge areas (please refer to the PMBOK guide for clarification). I can assure you that there is more than people management when it comes to the process groups and knowledge areas. On the other hand, without people and without people management projects can not be accomplished. So people management is important but without the other two P’s will a project be successful? Let me present the three P’s of Project Management and follow them with a review.1) People Management
2) Process Management and
3) Performance ManagementPeople Management is essential in regards to project management. It takes the leadership of the project manager to guide a team towards working together in symmetry to accomplish the objectives of a project. I feel that cooperation and collaboration are a couple of key ingredients when it comes to people management. Without cooperation and/or collaboration by the team or an individual on the team, a project can end up in jeopardy.How do you build a team that fosters collaboration and cooperation? I have found that the best decisions are made by a team not an individual. Early on in a project I bring the team together to discuss the objectives of the project. Then to engage the subject matter experts and the IT resources in a discussion that elicits the best decisions. I ask questions and encourage the team to do the same. Next we look at making a decision. I follow this up by looking for options or alternatives by asking if there is a better way. The information presented here leads to new and better decisions. New decisions are based on new information, get the team to to collaborate and cooperate and the best decisions will be made. The best information will be presented and individuals will be contributors.It is common for any team to go through forming, norming, storming and conforming in order to grow. The PM expects this and is prepared to manage it accordingly so the team performs. It is persuasive assertiveness that, when used effectively, leads the team in overcoming differences and strives for project success.To this point we have only discussed people management, and frankly, teams can be organized for all sorts of reasons and the team leader can use the information above to leverage the team. Is people management another term for project management?Process Management is equally important to People Management. Without either of these, the ability to provide a successful project outcome is severely diminished. To improve the outcome of a project the PM utilizes sound and repeatable processes that lead to a successful project implementation. PM’s use their knowledge, skills and effectiveness to incorporate the project management process groups and knowledge areas. If the project management process groups and knowledge areas are not effectively managed along with the team there will be project chaos. If your project is in chaos or total chaos, what areas of project management are not being effectively involved in your project? Do you need to look far?I feel that without the utilization of a project management process that projects will wander and drift like a message in a bottle, no charted course and an unknown destination. I have felt the pains of projects without process. They struggled with technology implementations, cost over-runs and the project scope in constant flux. The end result, failure.I found that a similar team managed the next version of an application with a project management process in place, the results were outstanding. There was a solid scope document that provided the necessary information for user acceptance testing. There were five change requests made that went through the change control procedure, four were approved. The plan target date was not only achieved, but the work was completed ahead of schedule. Being ahead of schedule meant cost savings thus the project was completed under budget. All of this was achieved and there were no product defects.Could this have been accomplished with people skills alone? Would you be able to create project symmetry without a project management process? I feel you already know the answers to these questions.Finally there is Performance Management. For the most part, this category falls under process management for all intensive purposes. I like to breakout performance management and look at it from a different perspective. The purpose of performance management is to answer the question … How is you project coming along? When that is asked it should be able to be address the triple constraints. Is the project on schedule? Is it within budget? Will it meet the project scope? By measuring the triple constraints, a PM can track the actual progress of a project and make adjustments based on this information. Performance management holds the team accountable and keeps the senior team informed.Let’s take a moment to look back at earlier questions. Are project managers nothing more than people managers? Is people management the most important function of a PM? My response to this is that project managers must balance both people and process management. One without the other will not provide the optimum outcome.Special Note: I want to convey that I am not overlooking Quality. Quality falls under the knowledge areas which is referred to in the earlier process writings. I hope to go into greater detail on this topic in a future article. In addition, I am not overlooking problem management. I feel that problem management falls under people management since problems are found by people and decisions are made by people.With everything that has been presented here, it is important to keep in mind that Project Managers bring so much more to the success of a project than their ability to manage people. The three P’s of project management, (people, process and performance management) take into account much of the criteria needed for successful project management. As project managers, we are trained, skilled and experienced in this field. If projects are going well we know we are doing the right things. If projects are not going well, reflect on this and take action to correct its course. How well are your projects being managed?